What Patients Are Really Searching for Online (And Are They Finding You?)

What Patients Are Really Searching for Online (And Are They Finding You?)

Today’s patients don’t just search for “𝗱𝗲𝗻𝘁𝗶𝘀𝘁 𝗻𝗲𝗮𝗿 𝗺𝗲” – they use detailed queries like “gentle dentist for anxiety patients” or “𝘀𝗮𝗺𝗲-𝗱𝗮𝘆 𝗲𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝘁𝗼𝗼𝘁𝗵 𝗲𝘅𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻.” These specific searches, called long-tail keywords, represent patients ready to book appointments.

𝗪𝗵𝗶𝗹𝗲 𝗯𝗿𝗼𝗮𝗱 𝘁𝗲𝗿𝗺𝘀 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀, long-tail keywords often lead to better results. For local practices, they’re your secret weapon. By incorporating these specific phrases into your website content, you connect with patients seeking exactly what you offer. It’s like being the perfect match for specific patient needs rather than trying to appeal to everyone.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗮 𝗿𝗲𝗮𝗹 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿. 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂.